The Future Of Newspaper

Who killed the newspaper? (article)

Summary:

This article talkes about what the best ideal newspapers should have, some of these features include setting the news agenda for the rest of the media. This article believes the meaning of newspaper changed for well developed countries, its become "a business selling words to readers and selling readers to advertisers" causing the newspaper industry to deteriorate.  This article believes that the internet had more of an impact on newspapers than all the other "old" media as a result the main blame on the decline of newspapers is the internet. Because of the internet newspapers in Switzerland and Netherlands have lost half the advertising to the internet emphasising Rupert Murdoch point about the golden river drying up. Newspapers haven't shut down in large numbers however, in order to cut costs there are redundancies being made to the journalists, effecting the quality of news. In addition newspapers alter their news to be more entertaining so it attracts the younger generation, rather than the international affairs and politics making newspapers lose its meaning. As a result this article believes that the internet is the reason the newspaper industry has gone into a decline.

Do you agree with its view on the effects being 'a cause of concern, but not a panic'?

I agree to some extent, this is because the newspaper industry can take precautions this early in the stage rather than panicking about it. They can still maintain the quality of news in the newspaper to create the trust that internet news doesn't have, eg google news just draws together sources from all around the world making it unreliable as a result printed newspapers can use that to their advantage. Further more they can increase the prices of their newspapers to compensate for the advertisement they lost  to the internet. However the newspaper industry should really consider ways to work with new and digital media as it is going to continue to grow which may have an even bigger effect on them, the most attractive thing about news on the internet is citizen journalism and people being able to communicate their ideas, so the newspaper industry should really consider that.