New and Digital Media (WEEK 4ii)
Ad blockers are wreaking havoc with the online revenue of newspapers
This article is about the effects ad blocker is having on newspaper revenues, research has found that moblile advertising overtaken print ads in the UK, which is 20% of the entire advertising revenue. Facebook and the social mob are becoming a news hub of their own for hundreds of millions of (often young) users –potentially eclipsing the value of discrete news websites.The ad blockers of this world are destructive forces, undermining the revenue base of so much news coverage. This article stays optimistic that this is a small obstetrical the newspaper industry can overcome.
- 20% of advertising revenue made by mobile advertising
- Ad blocker causing a decrease of the revenue for more industries
- the newspaper continues to go into a revenue decline
In my opinion the newspaper industry should really consider ways to work with new and digital media as it is going to continue to grow which may have an even bigger effect on them, the most attractive thing about news on the internet is citizen journalism and people being able to communicate their ideas, so the newspaper industry should really consider that, as well as figuring out schemes to increase the quality of the news they produce.
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