Audience and Institutions

Influences of new and digital media;

News consumption in the UK:

• 95% of adults follow the news in the uk, TV is the most used source to access news which decreased from 78% to 75%  since 2013.
• There has been a growth on those who used the internet or apps to access news from 32% to 41%since last year.
• this is mostly evident in 16-34 year olds, where the use of internet and apps has lead to an increase from 43% to 60% in 2014
• people who thought that BBC1 was the most important source of news decreased from 34% in 2013 to 28%in 2014
• increase in those who use website and apps for news 21% in 2014 VS 14% in 2013

TV news consumption:

• an average adult watches 115 hours of news (it was the same in 2013)
• 16-24 year olds watch 27 hours of news in the same period
• 55+ year olds consume 196 hours in the same period
• 64% for BBC 1 + BBC2
• a further 12% for BBC NEWS

Attitudes towards different types of news:

• adults when asked what they considered news; 53% said crime, 53% for world wide current affairs, 51% uk current affairs, 49% for uk politics, 45% for weather.
• 16-24 consider crime sports technology and science as news.
• over 55s general world news, uk and regional current affairs

Reasons to follow the news:

• to find out "what is going on in the world" 58%
• "whats going on across the UK" 56%
• "whats going on in the local area" 49%
• "whats going on in respective nations" 46%
• "its important to keep informed" 42%

An institution that has benefited from changes in new and digital media:

Google is a multinational technology company specializing in internet related services and products. its a free service that makes its money through online advertising, and the blame for industries like the music and newspaper industries hitting a decline.As of September 2013, Google operates 70 offices in more than 40 countries. Google's Internet business was responsible for $10.8 billion of  this  total,  with  an  increase in the number of users' clicks on advertisements  In October 2014, according the  Interbrand ranking, Google was the second most valuable brand in the world (behind apple) with a valuation of $107.4 billion, however A Millward Brown report from the same year puts the Google brand  ahead of  Apple's at  number 1. 

An institution that has suffered from changes in new and digital media:

Only 49% of the people who consume news do it because they want to know what is going on in their local area, which means that more than 50% dont care about local news which means that local newspapers such as the ealing gazette has suffered. New and digital media can be blamed because people who use newspapers to find out news in general is decline, which means that bigger industries can afford to put the distribution of their newspapers on apps or online (the people who use appes/internet for the news increased by 11% in one year), which means local newspapers who don't have the budget would be hit harder.

Who has benefited the most for the changes new and digital media has had on the news industry, audiences or institutions?

Figures show that adults watched an average of 115 hours of news and TV in 2013 and the same with the year before. The majority was 64% on BBC One or BBC Two news channel. However, 16-24 year old's only consumed 27 hours of news on TV, compared to 196 hours for those ages 55 plus. Furthermore, missing one your programmes is not a major problem, as it is available on the BBC iplayer and the other mainstream channels have similar devices. In addition, if people want to show the world their videos to the film, they are able to make a You Tube account and upload it onto there.
Additionally, availability of interactive features are social networking sites such as Fcaebook, Twitter and internet blogs, Also Skype which allows you to make long distance calls, video calls and emails. This benefits the audience, as it allows them to interact with people out of the country and in their society. They can engage in what is happening all over the world e.g by looking at news on social networking sites etc. Also , new developments include the hybrid television where social networking sites, emails and the internet are accessible on your TV screen, so whatever you want to watch or do online, can be done on your TV.  Moreover, on demand means music, feature films and television and all the content of the internet are available on a laptop with wi-fi, again having a hige advantage on the audiences.

The music industry along with film and newspaper has suffered due to the development of new and digital media. the music industry started hitting a decline from 2005/06 due to the development of online access to music such as YouTube. this way people dont feel the need to but the music inorder to listen to it when youtube lets them access and download them for free. According to the 'global recorded music industry revenue', the music imdustry declined from being worth $37billion in 1997 to being worth only $15billion in 2014.

The most common form of watching news is by TV. For example 95%  of adults say they use the TV a as source of news. There is a growth in the number of those who use any internet apps for news, with over four in ten (41%) doing so this year, compared to a third (37%) last year and over a quarter (28%) of those who consume in the UK named BBC, compared to over one-third (34%) in 2013. Also, since 2013, there has been an increase in the number of people starting a website/app as their most important news source.

In conclusions, the institution that has benefited from the changes in new and digital media as well as audiences is Google. This is due to the fact that more people now have greater access to the internet e.g by using their phones etc. and it is much easier for audiences to reach a variety of information. This means that Google has more viewers - becoming more known globally.