Can dropping the paywall and upping the story count boost Sun’s website?
Rupert Murdoch, the media mogul previously known for his refusal to give editorial content away free, has bowed to the inevitable by dismantling the Sun’s paywall. It was a flawed decision at its inception in 2013 and has proved to be disastrous ever since.Although the revenue garnered from the Sun’s £7.99 monthly subscription for website access proved lucrative, it had the effect of locking the paper out from the online national conversation. It is known that he believed the Sun’s recent campaign against cuts to tax credits would have been greatly enhanced had there not been a paywall in place. It is obvious that a paper trying to put a government under pressure can benefit from maximising its reach
- dismantling the Sun’s paywall
- Sun’s £7.99 monthly subscription
- flawed decision at its inception in 2013
- Sun’s recent campaign against cuts to tax credits would have been greatly enhanced had there not been a paywall in place.
I agree that the sun would have been more influential on their campaign against cuts in tax credit if there wasn't a paywall. this would of allowed lots of people who are on tax credit to access their articles comment and contribute to the mutual disagreement.
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