When did people on Instagram become walking adverts?
http://www.theguardian.com/commentisfree/2015/nov/08/on-instagram-every-day-is-black-friday-social-media
"The real selling power is on social media" This article states most of us over the age of 11 know what an advert looks like, on Instagram, the fastest-growing social network in the world, the fastest-growing demographic is children and young teenagers. Instagram doesn’t release figures, but just ask a tween. They’ll tell you, if they’re not too busy uploading selfies. Adverts on Instagram don’t look like adverts, they look like people. People who are wearing things they’ve been given, or photographing things they’ve been given, or being paid to wear or eat or display in their homes more or less anything that can be placed inside a stylised frame and pumped out to their thousands of followers
"The real selling power is on social media" This article states most of us over the age of 11 know what an advert looks like, on Instagram, the fastest-growing social network in the world, the fastest-growing demographic is children and young teenagers. Instagram doesn’t release figures, but just ask a tween. They’ll tell you, if they’re not too busy uploading selfies. Adverts on Instagram don’t look like adverts, they look like people. People who are wearing things they’ve been given, or photographing things they’ve been given, or being paid to wear or eat or display in their homes more or less anything that can be placed inside a stylised frame and pumped out to their thousands of followers
- instagram fastest growing social media in the world
- adverts on insta donr look like adverts (mostly of celebrities using the products)
- photographing things they’ve been given, or being paid to wear
- Danielle Bernstein a 23 year old with 1.3 million followes said she gets paid up to $15,000 for a single intagram post
In my opinion this just come to show the influence of new and digital media on society, and the fact that advertisers are willing to pay that much comes to suggests that this is the most effective way of reaching their audiences (rather than TV adverts, the spend more on social media adverts). showing the empowenment of new and digital media.
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