It's The New Day - first look at Trinity Mirror's new newspaper
One week ahead of Trinity Mirror’s innovative leap into newsprint, it has released a photograph of its new national newspaper, the New Day.Calling it “the first standalone national daily newspaper for 30 years”, the company will launch the Monday-to-Friday title on Monday, 29 February.Trinity Mirror stresses that it will not be a sister title to its flagship, the Daily Mirror.
- According to a press release issued early Monday morning, it “will report with an upbeat, optimistic approach and will be politically neutral.”
- It will be available free from over 40,000 retailers on launch day, and will be priced at 25p for the following two weeks before selling at 50p after that.
Its editor, Alison Phillips, said: “There are many people who aren’t currently buying a newspaper, not because they have fallen out of love with newspapers as a format, but because what is currently available on the newsstand is not meeting their needs. “This paper has been created as a result of customer insight and is the first newspaper designed for people’s modern lifestyles.”
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